What is SEO?
SEO stands for “search engine optimisation.” SEO is the process of improving your website to increase its visibility for searches relevant to your business. If you have better visibility (ie a higher ranking on Google) then you are more likely to increase the traffic to your website and attract new customers to your business.
If you want to increase the number of visitors to your website, then yes! SEO is an incredibly cost effective way to boost your business’ profile and generate sales without directly paying for advertising.
Google’s aim to is serve the most relevant content from the most trustworthy source and it uses over 200 different algorithms to do so. For successful SEO, you need to ensure that your website is seen by Google as the most relevant result for a specific search query and that your website is considered trustworthy.
Organic traffic are the number of visits your website receives from search engine results that are unpaid, ie not as a result of a click on an advert, a link from another website, from an email etc. Also known as known as ‘natural’ results, this refers to any non-advertised search listings.
PPC stands for “pay per click” where the advertiser pays for each click to their website. Google Ads and Facebook Ads are two examples of PPC advertising. SEO and PPC can work together hand in hand, but if done well, SEO offers a much more cost effective form of digital marketing.